LEVEL THE PLAYING FIELD IN FRANCHISING
Empowering underrepresented entrepreneurs with the knowledge, resources, and connections to thrive in the world of franchise ownership.
OUR MISSION
Founded in 2023, The Franchise Game is dedicated to fostering a supportive environment for underrepresented entrepreneurs. Our mission is to empower this community with knowledge about franchise ownership advantages, as well as facilitate connections that propel them toward their entrepreneurial goals and expansion goals.
OUR FOUNDERS
EMPOWERING ENTREPRENEURS
The Franchise Game™
Where Community Meets Opportunity
The Franchise Game™ is not your typical conference; it’s a dynamic, one-of-a-kind franchise symposium and trade show designed to inspire action, ignite opportunity, and connect the culture to commerce.
Held at the headquarters of Yum! Brands in Plano, Texas, this powerful one-day experience brings together national franchise brands, franchise attorneys, investors, franchisees, lenders, and professionals ready to make strategic moves in business.
Whether you're a corporate leader ready to transition, a professional athlete preparing for life beyond the game, an investor seeking scalable ventures, or a franchisee looking to expand your portfolio, The Franchise Game™ is your next best move.
At this event, you’ll gain direct access to vetted franchise concepts across a range of industries, insider insights from seasoned operators and thought leaders, and intentional networking moments that often spark new partnerships. More than just inspiration, you’ll leave with a clear franchise ownership roadmap and the tools, resources, and connections to make it happen.
PARTNERSHIP PLATFORMS
THE FRANCHISE GAME
• Full Day Event that takes place every year in August at Yum Brands HQ in Dallas, TX featuring top speakers, exhibitors, and brands engaging with a eager audience
• Great for brands that want to exhibit, speak, and connect with an audience ready to make moves
THE
SCRIMMAGE
• Half Day Event that travels around the country on college campuses and civic organizations teaching about the power of franchising
• Great for brands that want to do additional outreach and fill the pipeline with those individuals seeking knowledge about what It takes
THE
HUDDLE
• Intimate presentation by TFG Co-founder Tarji Carter, targeted at small groups and classes who want to be introduced to the basics of franchise ownership
THE
SYMPOSIUM
Step into the room where franchise ownership becomes reality. This full-day experience brings together top franchise executives, multi-unit operators, lenders, and legal experts to give you the inside track on how to own, operate, and scale a successful franchise. From strategy to funding to operational excellence, you’ll gain the tools, connections, and clarity to build lasting wealth. This conference is the launchpad for your next chapter.
THE VIP RECEPTION
The Franchise Game kicks off with an exclusive VIP Reception designed to spark real communication before the main event begins. Meet decision-makers, investors, operators, and industry insiders in a relaxed, high-level environment where introductions turn into opportunities. If you’re serious about building a future in franchising, this is where relationships begin.
THE TRADE SHOW
Walk the floor with purpose. Our curated trade show connects you directly with franchise brands actively expanding and seeking new owners. From established giants to emerging concepts, you’ll explore opportunities across industries, with access to key decision-makers, funding partners, and resources that can fast-track your path to ownership. This is where conversations turn into deals.
PARTNERS AND BRANDS
UPCOMING EVENTS
The Franchise Game 2025
Friday, August 15, 2025 - 8:00am - 5:00pm
We’re excited to welcome you to The Franchise Game 2025, and we’ve taken the guesswork out of where to stay by securing discounted rooms at two top-rated hotels in Frisco, TX.
We know travelers love their loyalty points, so we’ve partnered with a Marriott and a Hilton property to give you the best of both worlds:
Both hotels are located directly across the street from our VIP Reception venue, happening on Thursday, August 14, at 7:00 PM, and are just minutes from Yum! Brands HQ in Plano.
We encourage you to book early to take advantage of the discounted rates while they last. Just click the links above to reserve your room.
We can’t wait to see you in August!
Warmly,
The Franchise Game Team